Marketing Director · Product Strategy · Growth
Outsourced marketing leadership for B2B and B2C tech. Positioning, launch strategy and acquisition funnels; design and development of assets (websites, landing pages, demos, automations); authority content optimised for search and AI engines (GEO); audio, video and 3D production; cross-functional leadership across marketing, acquisition, creative, technical teams and partners; performance measurement and team upskilling.
A digital logbook for homes. When a property changes hands, most of its memory disappears: works, contractors, context. Relai Confiance preserves this history and makes it transferable - document import, AI-powered information extraction, a logbook built over time that follows the property when it changes owner. Application designed and built from the ground up. In the press: Journal du Centre and Les Pépites Tech.
Sovereign, high-performance secure remote access solution for companies in media, animation, design, engineering and defence. Built the marketing function across B2B and B2C markets: strategic positioning, content and authority strategy (SEO & GEO), acquisition funnels, social media, PR, advertising and events. Translating critical technical challenges into levers of credibility and market authority. Initiatives led: the Tech Council podcast and the Reemo blog.
Educational metaverse. Designed and led an immersive, interoperable 3D academy, structured innovative learning programmes, and deployed an ecosystem of 3D academies with cultural and educational institutions (TV5 Monde, mk2) and the user community. Coordinated creative and technical teams and partners to ensure product consistency.
Promoting the hardware innovations of world leaders around AAA franchise launches (Assassin's Creed, Far Cry, Watch Dogs, The Division). Rolling out global co-marketing strategies with NVIDIA, AMD, Intel, Corsair, Samsung and Shadow. Coordinating marketing across the group's international studios. Internal technology evangelism: international presentations, content strategy (internal blog, podcast).
Led PR campaigns and visibility strategy for leading players: Blizzard (World of Warcraft), Niantic (Pokémon Go), Razer, Blade (Shadow), mk2 VR, Gamebuino, gamigo group. Coordination, invitations and organisation of international press events.
La Belle Vie, an online fine-food grocer delivered in under an hour in Paris, and Miamtag, its lunchtime spin-off. Launched the B2B department from scratch and built the first sales team. Developed Wamigo, an online discussion-spaces service with storage.
Job board dedicated to web and startup roles. Launched and structured B2B sales from scratch, on a service that had until then been entirely free. Launched the first three editions of RemixJobs Day, gathering more than 1,000 candidates and 100 companies.
Positioning, go-to-market, B2B/B2C acquisition funnels, authority content, social media, PR, advertising, events.
International co-marketing, alliances with technology and hardware partners, brand ecosystems, athletes and distributors.
Expert content production optimised for AI engines (Generative Engine Optimization), conversational agents, marketing workflow automation, technology watch.
Websites, landing pages, live demos, automations. Working knowledge of web development.
Podcasts, interviews, voice-over, scripts, webinars, immersive content.
French / English